近年来，微博、朋友圈以及购物软件上各种商品都在刷着各种“ins风”的图片，这种风格的照片逐渐成为了一种流行的趋势。那么，到底什么是ins风呢？

In recent years, various products on Weibo, Moments, and Taobao have been displaying various "ins style" photos, which have gradually become a popular trend. So, what exactly is Instagram Wind?

●  什么是ins风？

Instagram，作为一款以照片分享为主的应用程序，已经风靡了全球。它不仅是一个社交平台，更是一个展示生活美学、设计、摄影等领域的平台。在这里，我们可以看到各种美丽的照片，这些照片的背后，也形成了一种独特的审美标准。

Instagram, as an application primarily focused on photo sharing, has become popular worldwide. It is not only a social platform, but also a platform for showcasing life aesthetics, design, photography, and other fields. Here, we can see various beautiful photos, which also form a unique aesthetic standard behind them.

ins风，其实就是将Instagram上流行的主题配色（北欧、日系、美式等）应用在各种大众产品领域（家装、静物、美食、包装设计等）的画面风格。这种风格注重色彩搭配和构图，追求简洁、清新、有质感的画面效果。

Instagram style is actually the visual style of applying popular theme color schemes (Nordic, Japanese, American, etc.) on Instagram to various mass product fields (home decoration, still life, food, packaging design, etc.). This style emphasizes color matching and composition, pursuing simple, fresh, and textured visual effects.

# ins风格：室内家装展示 #

# ins风格：静物摄影展示 #

# ins风格：甜品美食展示 #

# ins风格：包装设计展示 #

●  鲜亮夺目的——粉色火烈鸟

而在ins风格中，有一个色彩鲜艳、出挑的主角，那就是火烈鸟。这个形象最早在大众流行文化中诞生是上世纪美国50-60年代，设计师Donald Featherstone将它作为园艺装饰推向市场，大获成功。

In the Instagram style, there is a brightly colored and outstanding protagonist, which is the flamingo. This image first emerged in popular culture in the 1950s and 1960s in the United States, when designer Donald Featherstone successfully introduced it as a horticultural decoration to the market.

直到今天，每当粉色作为流行色彩回归大众视野时，火烈鸟就成了这个颜色的代言。

Until today, whenever pink returns to the public eye as a popular color, the flamingo has become the spokesperson for this color.

●  ins的配色

ins 风格的配色注重的是简约、清新、自然和舒适。这种风格通常以白色、灰色、米色等中性色作为基础，再通过加入一些鲜艳的色彩来点缀，营造出一种清新、自然的感觉。同时，ins风格的配色还注重色彩的搭配和过渡，通过色彩的渐变和对比来营造出层次感和立体感。

The Ins style color scheme emphasizes simplicity, freshness, naturalness, and comfort. This style is usually based on neutral colors such as white, gray, and beige, and is decorated with bright colors to create a fresh and natural feeling. At the same time, the Ins style color scheme also emphasizes the combination and transition of colors, creating a sense of hierarchy and dimensionality through color gradient and contrast.

在ins风的配色中，火烈鸟的粉色是主色之一。这种粉色与白色搭配在一起，非常适合喜欢日系、清新路线的女孩们。

In the color scheme of Instagram, the pink of the flamingo is one of the main colors. This combination of pink and white is very suitable for girls who like Japanese and fresh routes.

# ins风色彩搭配：粉色x白色 #

另外，粉色和绿色的搭配也是非常自然的组合，因为这两种颜色本来就是火烈鸟在自然环境中的天然配色。火烈鸟绝大部分分布于热带和亚热带地区，与该地区植被的龟背叶、仙人掌搭配起来毫无违和感。

In addition, the combination of pink and green is also a very natural combination, as these two colors are originally the natural colors of flamingos in the natural environment. The majority of flamingos are distributed in tropical and subtropical regions, and when paired with the turtle back leaves and cacti of the vegetation in the area, there is no sense of discord.

# ins风色彩搭配：粉色x绿色 #

当然，如果你是一个配色高手，你也可以尝试其他配色方案。比如，你可以尝试将粉色与蓝色、紫色等颜色搭配在一起，或者运用渐变色等技巧，打造出更加独特的ins风效果。

Of course, if you are a color matching expert, you can also try other color schemes. For example, you can try pairing the pink of a flamingo with colors such as blue and purple, or using gradient techniques to create a more unique Instagram style effect.

# ins风色彩搭配：粉色x蓝色 #

# ins风色彩搭配：粉色x紫色 #

总之，ins风是一种追求简洁、清新、有质感的画面风格，它不仅在社交媒体上流行，也逐渐影响到了我们的日常生活。无论是家装设计、美食摄影还是包装设计等领域，都可以看到ins风的影子。

In short, Instagram style is a visual style that pursues simplicity, freshness, and texture. It is not only popular on social media, but also gradually affecting our daily lives. Whether it's home decoration design, food photography, or packaging design, you can see the shadow of Instagram style. 

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Welcome everyone to follow our social media account to get more information and insights about home design.